Unbundling Hosting and Content Curation on Social Media Platforms: Between Opportunities and Challenges | Vol. 28, No. 2

Mar 3, 2023

Maria Luisa Stasi

Social media markets present a number of market failures. Some lead to users’ underexposure to diversity of content. There may be a variety of ways to address this challenge. One solution could be to require large platforms to unbundle hosting and content curation activities, while also obliging them to grant fair and non-discriminatory access to third-party players that offer content curation activities to the platforms’ users.  This paper explores the pros and cons of such a remedy, basing its analysis on a series of semi-structured interviews with the various stakeholders that would be directly impacted should the remedy be put in place.  The paper summarizes the principal input and feedback received from the interviews and makes suggestions for decision makers and for further research.